ALL.com — The World’s Best Exchange Rate
Holiday retailer ALL.com wanted to be made famous with travel-lovers in Australia and New Zealand.
We know most people return from their holidays with leftover foreign currency. Turns out ANZ are sitting on $1.6 billion of it. So we converted their idle currency into something much more valuable than AUD or NZD — more holidays.
Teasers
We teased the store with location-targeted posts based on the pop-up’s route, as well as local influencers, encouraging travellers to dig out their foreign currency to exchange and dream up their next holiday.
Roadshow
The store travelled to major cities across ANZ, where we shared the biggest and best moments with daily posts, and revealed the store’s next location.
Live exchange experience
From a 3D model with exchange algorithm coding and CX design, to a real-life store and standout exchange experience where thousands of travel-lovers brought their cash and won big.
PR
Owned, paid and earned media, including multiple live network news crossovers and influencers drove hype to the store across broadcast TV, online channels, and in over 55 press publications.
Wrap up
We wrapped up the roadshow with films sharing the best moments enjoyed thanks to the world’s best exchange rate.
