International Women’s Day — #BreakTheBias

A proactive project for the 2022 International Women’s Day theme: #BreakTheBias. We discovered that Shutterstock searches for leadership roles, like CEO, return disproportionally male-dominated images. It’s a glaring gender bias on a platform our industry uses every day.

We thought that was ridiculous. Even more ridiculous than the sort of images you find on the site. So we used said images to call on Shutterstock to readdress the ridiculous bias. Here’s how it played out:

1. Teasers on LinkedIn shared insane images from the bowels of Shutterstock without explanation.

2. The below video launched on IWD to raise awareness of the issue, and tagged Shutterstock.

3. We shared 100s of relegated female leadership images with Shutterstock to promote and #BreakTheBias.