Cadbury — Gloves / Thank You

1 in 8 Kiwi kids are excluded from sport because they can’t afford kit. Cadbury wanted to change that to demonstrate the power of generosity and prove that ‘there’s a glass and a half in everyone’.

Cadbury’s ‘Donate Your Kit’ campaign saw purple lockers pop up in sports clubs across NZ, igniting the generosity of Kiwis to donate their preloved sports gear they no longer use, to help thousands of kids in need. Cadbury kicked it off by donating 10,000 sports items themselves.

After a year of donations, which smashed the target, we launched the ‘thank you’ campaign celebrating the amazing results and the powerful impact the nation’s incredible generosity had made.