LDV — There’s a new ute in town

LDV engineered Australia’s most powerful ute for the lowest price — the T60 MAX with 160 kW of power. They needed to get the word out, without the big budget other ute brands had.

So we targeted tradies while they were driving their utes — with ‘The Kilowatts Trilogy’, a radio campaign inspired by Sergio Leone’s ‘Dollars Trilogy’. 3x 60” songs made with an operatic choir singing in the style of classic Spaghetti Western scores, letting every tradie on the road know, “There’s a new ute in town”.