Torrens University — ATAR Robot
Torrens was set to be the first university in Australia to remove ATAR as an entry requirement. They believe a number doesn’t truly indicate a student’s potential; it’s their passion to do what they love that does.
We got a digital display brief, which we didn’t quite think suited such a big announcement. So we pitched a bigger idea and launched the ATAR Robot, which can get into every university in the country. Except for one. Because Torrens isn’t looking for ‘robots’ with perfect ATAR scores, they’re looking for passionate humans.
Online Film
Targeted to students online during the timeframes when they’re researching and locking in their university options.
CAPTCHA Test
A CAPTCHA test alongside the ATAR announcement weeded out the robots from the humans ahead of applications opening.
Full-Page Print
Running in newspapers and the university’s prospectus.
Website
All human applicants were directed through to our landing page.
