CSR Sugar — TLC: Tender Loving CSR

CSR is Australia’s No.1 sugar, but we needed to remind Aussies why it’s worth paying that little bit more for. So we flew to the sugar source in Queensland to see how they did it and we asked their top farmer what it takes to make their sugar the nation’s No.1. His words: “Sunshine, water and alotta bloody TLC”.

Introducing TLC: Tender Loving CSR. We dramatised the TLC that CSR workers put into every stage of the sugar-making process, from farm to factory, to make it Australia’s No.1. The cast were real workers.