Airwallex — Borderless card. Borderless business.

A nice little job for a writer.

Visa’s Airwallex needed some OOH in New Zealand to introduce small business owners to the Borderless corporate card that enables businesses to spend globally without the usual banking BS.

So we turned functional benefits into fun headlines about the Borderless card and how it takes businesses beyond borders and barriers. It ran in airports, business districts, and ‘borderless’ locations.